For this project we were given a word document with text which we had to include in our poster, all of it. And we were also given a selection of images to choose from to include in our design. The rest was up to me. Font selection and pairing, layout, grid, colors, etc.
Before starting to create digital drafts of the poster I first created rough sketches to help me think out the layout of the images in contrast with the large amount of text that was given. I quickly created around 10 different layout options to test with the real text and images.
After taking into account the feedback I got from my first drafts, I proceeded to make some hanges to my layout and design options leveraging colored text against the white background to make smaller titles stand out, grouping similar information in blocks and using boxes to make important information stand out. I also used one of the building images given but decided to add some effects in photoshop to give it a lighter and more personal touch.
André Aguiar © 2014